Private labelling is a business service where a company manufactures products that are branded and sold under another company’s name. Instead of creating a product from scratch, businesses can partner with a manufacturer to produce items with their own branding, packaging, and design—helping them quickly enter the market or expand their product line.
Produces the product based on agreed specifications.
Decides the brand name, logo, packaging design, and marketing strategy.
The client owns the brand identity but not necessarily the manufacturing facilities.